OUR WORK
Attaché
Attaché is a designer purse hook crafted to keep a purse off the ground and be a chic compliment to a high-end designer purse or bag. This purse hook was designed to perform better than other products like it with fashion at the forefront. We worked with the Attaché product and marketing team to create a brand that stands alongside the design forward product.
Objective
Appeal to our audience’s sense of fashion and function. Attaché wanted to tell their story through a website, Amazon presence and packaging with seamless messaging.
Outcomes
We named the product, designed the identity, created the packaging, built a website and directed our own product and lifestyle photo shoot to truly capture the heart of the brand.
Brand ethos
We developed the tagline “elevate your bag” to speak to the luxurious side of the product, as well as the performance of a stainless steel purse hook that can hold up to 35 pounds off the ground.
Package & website design
Our packaging features elegant touches that gives the unboxing of this purse hook the same experience that you would get from a diamond ring or tennis bracelet. On the website, Amazon store, Amazon listings and other digital marketing we created a compelling experience that was optimized for conversion & bundling. We did this by combining strategic design, an easy to use shopping experience, storytelling, humor, and custom photography.
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HOVER TAP to see the whole page ↓
HOVER TAP to see the whole page ↓
HOVER TAP to see the whole page ↓
