OUR WORK
Bellwether
Bellwether partnered with Smitten Labs & Matterlab to bring their new brand identity to life and redesign their website. They needed an updated identity and website that renewed their commitment to equity for young people and the education system.
Objective
Update Bellwether’s outdated tech stack, while paving the road for a new website that matched their reputation as an exceptional voice in the education conversation. Additionally, Bellwether needed a captivating website that created a platform for the news and opinion pieces which would be featured in publications such as the New York Times, Washington Post, The Wall Street Journal and USA Today.
Outcomes
We designed and built a beautiful new web experience to house the newly re-focused Bellwether identity. We also migrated their content from a dated Drupal install into a robust WordPress website that was easy to manage. The architecture, design, and approach of the website works hand-in-hand as a space that informs and educates the Bellwether audiences as a trusted and reliable source of information for local, state, and national education leaders and the news media.
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