OUR WORK
iMemories
iMemories converts over a dozen types of antiquated formats into high-quality digital files that with iMemories can be streamed and shared on modern devices like TVs, laptops, tablets and smartphones. We have crafted a brand for families who have long wanted to watch family memories with their loved ones, but lack both the technical know-how to do it or simply feel that the prospect of organizing it all is too daunting. Our work with the brand tells a story built on generations of emotions and the joy of reliving life’s best moments over and over with loved ones.
Objective
iMemories customers skew middle aged, and likely are the family’s generation bridge between elderly parents and younger children. They may have inherited bins full of footage going back to the 1950s, or may have even captured their own content when their kids were young in the 1980s and 90s (pre-digital devices). They have a strong desire to preserve their family’s legacy. Our challenge is to position iMemories is as the do-it-all solution that will not only de-clutter their memory mess, but deliver emotional experiences through the art of best-in-class digitization, AI enhancement and streaming technology.
Outcomes
iMemories continues to be the leader in the digitization space, with over one million families having ordered through the service. We’ve produced an always growing website, hundreds of monthly promotional emails and social posts, smart TV app, smartphone app, customer web application, marketing and naming for tech-driven services and dozens of other pieces of brand driven content as part of our ever-growing partnership with the brand. Everything we have created for iMemories highlights the true value of unlocking the joy that is trapped in old family movies, tapes, and photos.
Website design & strategy
The fully-responsive iMemories site is information dense, but storytelling rich. We communicate the benefits of the service using terminology and imagery that’s audience-friendly, walking visitors down their own memory lanes as they discover all that iMemories has to offer.
HOVER TAP to see the whole page ↓
HOVER TAP to see the whole page ↓
HOVER TAP to see the whole page ↓
Email marketing
We have crafted hundreds of seasonal emails, new service announcements, and themed promos that hone in on specific audience segments. Our cadence considers the full funnel from new customers to lapsed, and our tone and design reflects our thoughtful approach to the brand.
Smart TV app
We collaborated with the iMemories team to expand their app beyond smartphones and onto connected TVs. Together, we crafted an experience that enables customers to instantly stream their digitized memories on their smart TVs, just like how they enjoy their favorite shows and movies on Netflix, Max, Disney+, and Hulu. Our design, user interface, and user experience revolutionize family movie nights for millions of TVs.
Product Branding & Strategy
When iMemories shared their vision of developing the first truly custom AI solution designed to enhance digitized VHS tapes, movie films, and photos—one that understands the unique properties of each format and the memories they capture—we knew we had to create something equally distinctive for the product’s brand.
Product Naming & Design
We developed the brand identity and name for “McKenzie™ by iMemories.” Named after the clearest lake on Earth, McKenzie symbolizes a breathtaking leap forward in the clarity of digitized family movies. We carefully integrated the new offering into the iMemories website and marketing strategy, ensuring that customers could discover even greater joy in their cherished family moments through the excitement of iMemories’ cutting-edge AI. Additionally, we crafted a compelling product logo, design and messaging to highlight this breakthrough technology, which enhances home movies and photos with stunning quality and picture-perfect clarity—transporting viewers back to the very moments their memories were made.
Instagram & Facebook marketing
Our social ads on Facebook and Instagram continue the story of iMemories through simple, clean visuals that show the full capabilities of this unique service.
TikTok promotions
We partnered with the iMemories animation team to design, write, and direct 30 second TikTok promotions that bring the iMemories brand to life. Each short video showcases the joy of rediscovering forgotten family movies and photos.
WATCH VIDEO
WATCH VIDEO
WATCH VIDEO
WATCH VIDEO