Phoenix Metro Light Rail Print Campaign
Phoenix is a car city, so we knew we had our work cut out for us when we were asked to develop one of the service’s first promotional campaigns. Once we explored beyond the obvious (it saves gas! It’s good for the environment!), we got on track with a campaign that’s as vibrant as the city Light Rail serves.
Announce Light Rail to a sprawling city by showcasing the places, events, and destinations Phoenicians could now connect to in a way they couldn’t before.
We kept things simple and elegant, turning destination-focused images into route maps along with the tagline “Your Life On Track.”
The poster and print campaign was so Phoenix – a city that’s full of action if you know where to look, and know how to get there.