COLLABORATING FOR THE ARTS AND NONPROFITS
Articulating Your Mission, Amplifying Your Impact
We partner with arts and nonprofit organizations to create Mission and Vision statements that truly communicate your impact. But it doesn’t stop there—your mission becomes the foundation for all your branding, marketing, and website efforts, guiding everything you create. Our collaborative approach ensures that your mission isn’t just words on paper but fuels the work you do, inspiring deeper support and lasting impact.
SERVICES FOR ARTS ORGANIZATIONS AND NONPROFITS
From mission statements to branding, websites, and beyond, we offer a full suite of services to help your arts organization define, communicate, and activate your unique impact on the world.
Mission, Vision, Values
We work closely with your team to uncover the true essence of your organization’s impact—not just what you do, but why it matters to your audiences, your community, and the world. We talk, listen, and gather perspectives—from staff to stakeholders—to identify the core strengths that make your organization unique and essential. Together, we’ll create mission, vision, and values statements that don’t just live on paper but come to life in every aspect of your work.
This isn’t simply about choosing the right words. We craft statements that inspire, move people to action, and guide your organization’s growth and engagement. These statements will help you communicate your unique value, not only to potential audiences, but to funders, donors, and collaborators.
The work doesn’t stop at writing mission and vision statements. With our Mission Activation Toolkit, we ensure your mission fuels everything from daily operations to strategic planning, marketing, and program development. Our goal is to ensure that your mission drives real impact and that your organization is set up to thrive long after our collaboration ends.
What We Do
- Bringing Your Mission to Life
- Partnership and Collaboration
- Inspiring Fundraising and Support
- Engaging and Aligning Audiences
- Focused on Impact and Growth
Website Design & Development
Websites are our bread and butter. Our custom process leads to sites that are not only beautiful and strategic, but help your organization thrive.
Strategy:
We dive into your audience and your needs to arrive at a sitemap, user flows, messaging, and key wireframes. The creative direction, design, and copywriting is then built to match.
Build:
We build your fully responsive website with an easy to use content management system (CMS). Before launching we QA test your new site, and archive your old one.
Management:
We train you and your team to manage the site post-launch. We can also lead you through maintenance and iterative updates so that the site can grow and evolve with you.
What We Do
- Strategy + Architecture
- Custom Website Design
- Copywriting & Content Creation
- Search Engine Optimization
- Website Development
- Website Support + Maintenance
- Website Speed Optimzations
- ADA Compliance & Optimzations
Branding
We believe that building relationships is the most surefire way to build a successful brand. You are more than a color scheme and a logo – you are real people with a story to tell. We’re your co-authors in that process, writing a solid strategic foundation that will connect what you do with why you do it to be unique, engaging, consistent, and clear.
What We Do
- Brand Development & Brand Positioning
- Naming
- Full Brand Identities
- Logo Design
- Brand Refresh
- Copywriting
Creative Services
In addition to our digital expertise, we have a long history of creating effective traditional creative executions. Our creative and design services range from foundational projects like logos to the projects that keep your organization running every day. With every design that we create we apply the same level of strategy and thinking to the last detail to maximize the results.
What We Do
- Logo Design
- Print & Collateral Design
- Print Advertising Design
- Content Development
- Creative Direction & Art Direction
- Graphic Design & Production design
- Copywriting
Digital Marketing
Our digital marketing services are built to help you take your brand, products, and services to the masses. We apply our deep experience in digital arenas like websites and apps to create engaging, click-worthy content and advertising across social media, display ads and more.
What We Do
- Social Media Promotions & Posts
- Social Media Advertising
- Email Design
- Email Content
- Email Marketing Strategy
- Display Campaings
- Search Campigns
- Marketing & Brand Videos
- Copywriting
Application Design & Strategy
Our custom app design & UX process allows us to create elegant and strategic web/native apps that will please users and meet your goals.
Strategy:
We work with your product team and developers to form the sitemap, user flows, messaging, and key wireframes. The creative direction, design, and copywriting will be built to match the UX we’ve defined.
Build & Launch:
We then apply the UX and design strategy to your entire app, and work with your development teams to give them what they need to implement it. We QA test your app and can also lead you through iterative updates so it can grow and evolve with you.
What We Do
- Strategy + Architecture
- Native + Web App Design
- Native + Web App UX
- Copywriting & Content Creation
Website Design & Development
Websites are our bread and butter. Our custom process leads to sites that are not only beautiful and strategic, but help your organization thrive.
Strategy:
We dive into your audience and your needs to arrive at a sitemap, user flows, messaging, and key wireframes. The creative direction, design, and copywriting is then built to match.
Build:
We build your fully responsive website with an easy to use content management system (CMS). Before launching we QA test your new site, and archive your old one.
Management:
We train you and your team to manage the site post-launch. We can also lead you through maintenance and iterative updates so that the site can grow and evolve with you.
What We Do
- Strategy + Architecture
- Custom Website Design
- Copywriting & Content Creation
- Search Engine Optimization
- Website Development
- Website Support + Maintenance
Branding
We believe that building relationships is the most surefire way to build a successful brand. You are more than a color scheme and a logo – you are real people with a story to tell. We’re your co-authors in that process, writing a solid strategic foundation that will connect what you do with why you do it to be unique, engaging, consistent, and clear.
What We Do
- Brand Development & Brand Positioning
- Naming
- Full Brand Identities
- Logo Design
- Brand Refresh
- Copywriting
Creative Services
In addition to our digital expertise, we have a long history of creating effective traditional creative executions. Our creative and design services range from foundational projects like logos to the projects that keep your organization running every day. With every design that we create we apply the same level of strategy and thinking to the last detail to maximize the results
What We Do
- Logo Design
- Print & Collateral Design
- Print Advertising Design
- Content Development
- Creative Direction & Art Direction
- Graphic Design & Production Design
- Copywriting
Digital Marketing
Our digital marketing services are built to help you take your brand, products, and services to the masses. We apply our deep experience in digital arenas like websites and apps to create engaging, click-worthy content and advertising across social media, display ads and more.
What We Do
- Social Media Promotions & Posts
- Social Media Advertising
- Email Design
- Email Content
- Email Marketing Strategy
- Display Campaings
- Search Campigns
- Marketing & Brand Videos
- Copywriting
Application Design & Strategy
Our custom app design & UX process allows us to create elegant and strategic web/native apps that will please users and meet your goals.
Strategy:
We work with your product team and developers to form the sitemap, user flows, messaging, and key wireframes. The creative direction, design, and copywriting will be built to match the UX we’ve defined.
Build & Launch:
We then apply the UX and design strategy to your entire app, and work with your development teams to give them what they need to implement it. We QA test your app and can also lead you through iterative updates so it can grow and evolve with you.
What We Do
- Strategy + Architecture
- Native + Web App Design
- Native + Web App UX
- Copywriting & Content Creation
White Label Digital Partnerships
Not all organizations need or want full-time digital services. But where the need exists to create high-quality websites and digital products, our white label digital partnerships can make our team part of yours.
When we partner with you, we adopt your culture and process – not the other way around – and we work closely with your team to combine your greatest strengths with our passion and expertise. We also manage the technical part of making things happen so that you can focus on the big picture, and integrate with your client and team meetings so that the partnership is seamless.
What We Do
- White Label Strategy + Architecture
- White Label Custom Website Design
- White Label Search Engine Optimization
- White Label Website Development
- White Label Website Support + Maintenance
- White Label Email & Digital Markeitng
case studies FOR THE ARTS AND NONPROFITS
Here our just a few examples of how we’ve helped brands in the arts and nonprofits space elevate their online presence while enhancing their brand image and messaging.
Bellwether
ALEE
Learning Mate
what our clients say
“Smitten Labs has been an indispensable part of our team since day one. Not only is the work they do beautiful and elegant, it is also flawlessly designed with the end user in mind. They have been a trusted, thoughtful, and strategic partner throughout our journey. They understand our vision, brand, and goals. Their responsiveness, transparency, and commitment make them so easy to work with.”
Marjorie McKeown, CEO and Founder
Alexandria Learning Ecosystem for Educators
meet the team
Our collaboration led by Jeff Goodman, Luis Medina & Shawn Hardy expands our capabilities to serve the unique needs of teams working in the arts and nonprofits.
Shawn Hardy
Shawn Hardy brings over 20 years of specializing in bringing branding, design, and technology together to create exceptional digital experiences that make an impact on his client’s mission. With every project, Shawn is focused on finding the balance between engagement and purpose.
Luis Medina
Luis has earned recognition throughout his career for his critical thinking and brand-centric approach to creative development. His work is focused on supporting organizations who are committed to making a positive impact on their communities.
Jeff Goodman
Jeff has spent decades working in the nonprofit world, and helping organizations clarify their mission and increase their impact. A former professional actor, he brings a creative approach to his consulting work, helping organizations tell compelling stories that resonate with audiences and build lasting support.
For over 25 years, we’ve worked with arts and nonprofit organizations that make world around a more beautiful place
We’re excited thinking about ways to help you reach your audience
Get in touch for a free consultation to see if our approach is the right fit for you.
Get Your Free Consultation